Look Who’s Cooking?

(Iron Chef Hiroyuki Sakai)

Food is probably one of most talked about subject in a conversation; at least for an Asian culture. It is our favorite subject to talk about whether it is about a recipe sharing, venue of a nice eating place or a famous dish. Our knowledge of food has increased over the years due to what we know as cook shows and food reviews.

There is a relationship between food and media which we see today that gave way to so many medium (Newspaper, television, blogs) which the topic is food. In an edition of Media Report, Presenter Anthony Funnell bought this topic up “Food and the media” to explore the relationship between food and the media. In his show he interviewed 3 people in the food industry questioning them on how has media play a role in the food industry. In their comment they states that media allows people to know more about food and has made food shows into an entertainment where people enjoy. The media has also made chefs more than chefs but celebrities. How is it so? The answer is the media impact.

Media are available to keep you informed, make sure you’re entertained, and most importantly, sell you products (Biagi 2007). If I relate this to the food industry; media would inform people about food, entertain people with food programs and most importantly sell food.

The media has affect almost every expect of our lives for example in the way we eat, talk, work, study and relax. In a study made by Shirley Biagi, adults spend more than half of their waking lives with the media (Biagi 2007). It’s no wonder we’re so impacted by it.

Food lovers such as I would probably spend a quarter of my waking lives looking for the best food in town. Media educates (Logan 2008) which in relation is food. People who watch food program would probably be a food scholar knowing food analogy better than any chefs.

As for the food industry, they would probably thank the media for giving them a shot to glory. I personally can’t live without the media. It is what they call as information hunger.

Reference List

Biagi, S. (2007) Media/Impact: An Introduction to Mass Media, Belmont: Thompson

Logan, S. (2008) Asian communication handbook 2008, Singapore: AMIC

Media Report (2008) Food and the media, (Internet)

Available at:http://www.abc.net.au/rn/mediareport/stories/2009/2436729.htm

[Accessed 13 June 2010]